Search Engine Advertising

Search ads are ads that appear on search engine results pages, usually with the sponsored links tag. It can be displayed at the top or bottom of the page. This advertising model works with a pay-per-click system. In other words, viewing your ads does not cost you, you pay for clicks on your ads.

At the heart of SEA are keywords and bids placed on them. Bids are one of the key factors that determine the order in which you appear in related queries. (for another: see quality score) Each keyword has a different cost.

The difference between PPC and SEA

PPC ads are simply paid advertising. PPC ads include, but are not limited to, search engine ads. Search engine ads such as Yandex and bing are also included in the scope of PPC advertising. We can even include channels such as Facebook and Instagram in this group.

Some information about SEA;
Search Engine Advertising is not limited to just Google AdWords. These include search engine advertising platforms such as Yandex Direct, Bing search Ads.
Nearly 50% of all clicks on Google search pages occur on the first and second results.
Search engine ads constitute more than 50% of the budget allocated to digital marketing activities in the UK.
Long tail keywords can bring more meaningful traffic to your website.
Long tail keywords generally have higher conversion rates than shot tail keywords.
You can test your marketing campaigns without allocating large budgets. You can start search engine ads with the budget you want.
You have the freedom to choose your landing pages. Using this, you can test your landing pages and direct traffic from your brand terms to your campaign landing pages.
Although long tail keywords have less reach than short tail keywords, having hundreds of long tail keywords in a campaign will increase the return on investment.
Quality score is just as important as your bids.
The content of your landing pages can greatly affect your speed, quality scores and conversion rates.
If you are an e-commerce site owner, you may definitely want to test Product Listing Ads.
You must create ad copy that is worth publishing. Using CTA in your ad texts can increase your click-through rates.
You should test the ads you have created by creating alternative ad texts.

Search Engine Optimization

It is called SEO for short. Websites are the efforts to increase the ranking in search results by making them suitable for search engines. Search engines list searches by common usage. Choosing among search engines to choose from, they update them for better, more advantageous results for users. When it comes to search engine in the UK, Google optimization can also come directly to mind. The big reason is that Google doesn't cover about 95% of its market. The optimization process can be grouped under two main headings: on-site SEO and off-site SEO.

On-site SEO: It's all about how rich the website is in experience and interaction, how the website in experience and interaction. Let's sub-edit the website, one or two of our content is too much expense. Your website is a supermarket. It makes it easier for your visitors to spend, regarding the views in the review section, general information about the end user you sell, those who are with you in terms of being able to find the content (the ones that are always on the end user's eye, those that are related to yours in the review above all) of your shopping. finally having a receipt or easy return. It will support the services it offers to everyone to provide a better experience, more availability and easy shopping. In this sense, on-site SEO.

Off-site SEO: Off-site SEO work is when your store or any person talks about your store, directs it to other people or recommends it to them.