What is Digital Marketing?
- Digital marketing, in short, covers all marketing activities using electronic devices or the internet. In the digital marketing process, brands use digital channels such as paid advertising, social media, e-mail marketing, and search engines to reach their customers, promote or sell their products and services.
- The revolution of mobile, search engines, social media has made accessing information and communication incredibly easy. With the digitalizing world, a startup can become popular all over the world in a very fast time. Is it just about the spread of the internet? of course no. One of the biggest factors in the success of these initiatives is their marketing strategy. I am compiling this article to guide my friends who are interested in digital marketing.
- In the rest of the article, I will talk about the following online marketing channels. Of course, digital marketing is not limited to this.
What is included in the digital marketing ecosystem?
- Search engine ads
- PPC
- Search engine optimization
- Email marketing
- Social Media marketing
- Website
- content marketing
Digital Marketing
WHAT IS MARKETING ?
Marketing, in short, refers to all the actions you take to bring your products or services to potential customers. The basis of marketing is the concept of target audience. The concept of sales emerges the moment your potential customers buy your product or service. It is no secret that the marketing and sales teams must work very closely with each other. Every business that wants to be successful should advance these two processes in an integrated way.