Mail Marketing
Mail marketing is a way to reach consumers directly by e-mail. Despite being one of the oldest members of digital marketing, we can say that it is still one of the digital marketing channels with the highest conversion rates. Email campaigns are relatively cheaper than other channels in terms of interacting with your customers, making sales, and creating brand loyalty. It can also become a very efficient marketing tool for your business when used with the right strategies.
- More than one-third of the world's population has an e-mail account.
- According to 2016 data, an average of 240 billion e-mails are sent daily. This number was 1.4 billion in 2009.
- The average office worker receives 121 emails a day. On average, 49.7% of these e-mails are spam e-mails.
- While the rate of opening incoming mails on mobile was 21% in 2012, it reached 68% in 2016.
- Emails sent with automation generate 320% more revenue than emails sent manually. (for example, sending an automatic e-mail to users who have added a product to their shopping cart on an e-commerce site but have not completed their order, reminding them that there is a product in their basket)
- I would like to talk a little bit about the results of the analysis that Pitchbox and Backlinko conducted on 12 million emails in 2019. The results are as follows;
- Only 8.5% of the emails sent received a response.
- Emails with long subject headings have a 25% higher response rate than short ones.
- Sending multiple e-mails to the same user increases the chance of getting a reply.
- Personalized topics increase response rates by 30%, and personalized email contents increase response rates by 32%.
Social Media
It would not be right to define social media based on a few channels. These channels generally provide the opportunity to communicate, connect, share feelings, thoughts or ideas instantly between brands or users. You can create a profile for yourself or your business on many social media, share real-time status, photos, ideas, etc. instantly.
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Website
Websites still form the basic structure of digital marketing channels. Many digital marketing channels continue to be used to drive traffic to the website. This situation seems to continue for a long time. I would like to talk about one of the main problems I see especially in medium-sized businesses. I've seen businesses with a monthly marketing budget for their online advertising channel 20-30 times the budget for their website. They direct traffic to websites with deplorable mobile designs, which are completely against the user experience, through paid advertising channels. However, if they optimize the website for user experience and create user-oriented designs, they can increase conversion rates noticeably. Likewise, even if you have a great website, it alone will not bring you success if there is no marketing effort to drive visitors to the website.